APPLE TV TO LET USERS SKIP COMMERCIALS

Tim Cook has stated that the Apple Tv is just a hobby.

A hobby that has sold more than 13 million units and is allegedly coming out in full force sometime next year.  Journalist Jessica Lessin writes that Apple is talking to the cable companies to try and get them on the Apple Tv that will be launching soon.

Apple wants users to be able to skip commercials altogether.  Apple allegedly will pay the companies for the lost revenue.  This of course will be in a premium package that you will have to pay for.

Here is what JessicaLessin reports:

In recent discussions, Apple told media executives it wants to offer a “premium” version of the service that would allow users to skip ads and would compensate television networks for the lost revenue, according to people briefed on the conversations.Consumers, of course, are already accustomed to fast-forwarding through commercials on their DVRs, and how Apple’s technology differs is unclear.It is a risky idea. Ad-skipping would disrupt the entrenched system of television ratings—the basis for buying TV ads. In fact, television broadcasters sued Dish Network when it introduced similar technology last year.On the other hand, it is no secret that fewer and fewer people are watching commercials thanks to DVRs; networks may very well be eager to make, rather than lose, money off the practice.Television-rights owners have been reluctant to embolden Apple’s push into the living room, and compensation for skipped ads seems unlikely to be enough to convince them.

Read the entire article at JessicaLessin.   I would love to skip commercials.  That is one of the reason why i only watch one maybe two channels on TV.  I hate commercials.  I love Netflix because there is no commercials.  If i like a show i will wait for the DVD to come out just so i don't have to watch commercials.  That's how bad i hate them.

So this would be an awesome thing to have.  What do you guys think??